Business Plan

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1. Executive Summary .................................................................................................................................................................................1

                            1.A. Introduction ................................................................................................................................................................1

                            1.B. Mission ......................................................................................................................................................................2

                            1.C. Objectives .................................................................................................................................................................2

                            1.D. Market Potential .......................................................................................................................................................3

                                                                 1.D.i. School Client Model .........................................................................................................3

                                                                 1.D.ii. Content Subscription Model ...........................................................................................3

                                                                 1.D.iii. Classroom Sponsorship Model ....................................................................................3

                            1.E. Market Size ..............................................................................................................................................................6

                            1.F. Walk-Up Traffic Forecast ........................................................................................................................................7

                            1.G. Target User Profile ..................................................................................................................................................7

                            1.H. Market Need .............................................................................................................................................................8

2. Product ......................................................................................................................................................................................................9

                            2.A. Features & Functionality ..........................................................................................................................................9

                            2.B. User Experience ....................................................................................................................................................10

3. Competitive Analysis ............................................................................................................................................................................11

4. Marketing Strategies .............................................................................................................................................................................13

                            4.A. Walk-Up Teacher Marketing Strategy .................................................................................................................13

                            4.B. School / District Marketing Strategy ....................................................................................................................14

                            4.C. Sponsor Marketing Strategy ................................................................................................................................15

                            4.D. Vendor Marketing Strategy ..................................................................................................................................16

5. Operational Strategies ..........................................................................................................................................................................17

                            5.A. Customer Service Strategy ..................................................................................................................................17

                            5.B. Technology Strategy ..............................................................................................................................................17

                            5.C. Content Strategy ....................................................................................................................................................18

6. Management Summary .........................................................................................................................................................................19

7. Time-Line ...............................................................................................................................................................................................26

8. K-12 Obama Public Education ............................................................................................................................................................28

 

1. Executive Summary

1.A. INTRODUCTION

MySyllabi.org is an online tool that teachers use to automatically send home relevant digital learning materials. When a teacher signs up, she declares her subject and grade interests. We can then populate her calendar with the right learning games, educational videos, web pages, and quizzes. Teachers are free to rearrange the order for which particular topics are taught and when particular resources are scheduled. For example, a teacher can move up her unit on the Civil War in her American History class from week four to week three. The end result is a list of daily resources that a student and parent receive in their email, MySpace, or Facebook inboxes.

MySyllabi.org encourages collaboration within the education community by allowing teachers access to each others calendars. Users can create their own original postings, or they can drag and drop postings they like from the calendars of their colleagues. To make this collaboration process easy, we group teachers based on their subject and grade interests, then provide a daily list of the most popular resources scheduled on classroom calendars throughout the site. Teachers can then customize their own calendars with materials shared amongst the community.

MySyllabi.org is a non-profit that rewards teachers with merit-based pay raises based on the consumption rates of each teacher's parents and students. The non-profit bridges goodwill between corporate sponsors and the teacher community by adopting classrooms. The aim is to motivate teachers to use the MySyllabi tool and improve communication with their students and parents.

MySyllabi.com acts as a webmail client where emails can be sent and received. Our core competency is selling this email platform to schools and districts. The main value proposition is an email system customized for the education market. At $2,250 per school, we are undercutting the competition (Microsoft Web Outlook / GMAIL) while offering a superior product that their teachers may already be using effectively. MySyllabi.com's marketing strategy focuses on organic growth of MySyllabi.org and uses the influence of participating teachers to convert that traffic into school sales. Sensitive communication takes place from the teacher to the home and administrative principals will pay MySyllabi.com for control over these transmittals.

Complementary revenue opportunities arise upon initial success of our core competency. A large teacher, student, and parent audience is attractive to the very large market of educational publishers who sell subscription packages to schools. These packages average at a $1500 price point (illustrated in depth in the “Financials” attachment to our business plan). Future strategy allows these vendors to set up presence on the site where they can disseminate sample content to the teacher community. Those teachers who recommend subscription purchases to their decision making principals receive a share in the revenue. Sharing 60% revenue with participating teachers and educational publishers can provide for a lucrative, long-term opportunity.

We are in search of early start-up investment in order to hire the right education consultant as well as technology, content, and sales executives to bring this educational solution to fruition.

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1.B. MISSION

MySyllabi will improve the quality of K12 education by bridging communication among all constituents: teachers, students, parents, administrators, and vendors. With this foundation in place, learning resources and their sequence of delivery will be actively shared, tracked, accredited, & rewarded within this community environment.

MySyllabi will motivate teachers to further communicate with their parents and students. We will also reward teachers based on their success rate by bridging goodwill between the corporate sponsors and the education community.

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1.C. OBJECTIVES

1) Hire developers and build website

2) Hire a group of teachers to create classroom calendars with free videos, learning games, web pages, and quizzes. Each classroom calendar meets the standards for each subject and grade, set forth by each state.

3) Identify corporate sponsors interested in donating to teachers that motivate their students and parents to open emails through MySyllabi.

4) Create a growing interest of teacher participation by offering a compelling classroom-sponsorship opportunity.

5) Attract a substantial student and parent audience from active teacher involvement with MySyllabi.

6) Demonstrate the effectiveness of the site to school principals. Sell editing and administrative privileges to these decision makers so that that they can control the sensitive communication between the classroom and the home.

7) Market MySyllabi's popularity to the educational publisher community in order to share 40% revenue from all multimedia subscription sales that take place on the site (educational videos, learning games, etc.).


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1.D. MARKET POTENTIAL

The education profession serves the market of 3+ million teachers, 30 million households, 50 million students, 1+ million home schoolers, 100,000 schools, and 15,000 school districts.

1.D.i. School Client Model: Within the K-12 market, there is a large opportunity for web-based email client sales. The additional community and content components of the MySyllabi system serve as a good value proposition for schools and districts. Our product's price-point is $2,250. We expect $2,000 gross after paying a $250 referral fee to either a teacher who persuades her principal to purchase a school subscription, or a commission to our salesman, who will be responsible for selling MySyllabi to schools around his/her region. Our goal is to target 6% market penetration by year 3.




1.D.ii. Content Subscriptions Model: Our second revenue model capitalizes on the K-12 market as it gravitates toward digital content more than ever before (i.e. learning games, videos, web pages, quizzes, etc...). Our potential large audience base of teachers and administrators is very attractive to educational publishers who sell subscription packages to schools. Most subscriptions to digital learning content have a price-point of $1,500 today. We must maintain an active marketplace, share revenue with these publishers (50%) and reward teachers with referral commissions (10%). That leaves 40% revenue on all subscriptions sold through our market place. Our goal is to target 2% market penetration by year 3..




1.D.iii. Teacher Sponsorship Model: Corporations are always looking for a way to broaden their goodwill through strong relationships. One way they can do this is to sponsor a teacher. Our third revenue model bridges relationships between the education community and corporate sponsors. By sponsoring a teacher, a corporation's logo is featured in a web banner next to every learning resource sent home to students and parents. Not only does this bolster a corporation's brand awareness, but all contributions to this program are tax deductible. At an average sponsor rate of $100 per teacher, ample opportunity is available for many corporations to get involved regionally. Our goal is to target 3% market penetration by year 3.

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1.E. MARKET SIZE

The education profession serves the market of 3+ million teachers, 30 million households, 50 million students, 1+ million home schoolers, 100,000 schools, and 15,000 school districts.

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1.F. WALK-UP TRAFFIC FORECAST

The organic growth model expects quarterly marketing campaigns to generate 25,000 teachers impressions. 50% of teachers test the site (3 daily hits). Assume 25% of these trial users become loyal to the site and use it everyday with 80% retention every quarter (5 daily hits). These interested teachers recruit their average classroom size of 17 students and 15 parents each. Assume 80% of her students participate (3 daily hits) and 30% of her parents participate (3 daily hits). With this success rate, these interested teachers recommend the site to 5 of their colleagues. With a 20 day work month, we come up with the forecast featured below.

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1.G. TARGET USER PROFILE

  • 73 % of teachers are women; 27 % are men
  • The average age of U.S. teachers is 42 and falling
  • The national average teacher salary is: $44,700
  • 99% of teachers have internet access at school
  • Over 70% of Teachers have Broadband Internet Access at Home
  • Family spending potential for teacher families: $240 billion per year
  • Total teacher personal spending on classroom related materials $1.4 billion

Within this large user market, our primary target segments include these areas:

  • K-12 public schools and teachers
  • Private schools
  • Charter Schools
  • School of Education
  • Home school families
  • Families of school age children

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1.F. MARKET NEED

Now that we are in the digital age, the materials our kids use to learn are transitioning from print to online. The rate at which our schools are connecting to the internet is increasing at an astounding rate. The computer-to-student ratio is the amount of computers a school owns vs. how many students attend the school. The current national average is about 1 computer to every 4 students. The implementation of the No Child Left Behind Act now holds our educators accountable for identifying the right materials to achieve quantified levels of performance. As our teachers are taking advantage of the immense library of online support materials, they are having a hard time sifting through the masses of digital curriculum content. The teachers are trying to decide which content is good or bad so their students can receive the right materials. They are also trying to align the content so that it satisfies particular state-specific standards. This process is very time consuming, and can be easily alleviated through collaborative practice within the MySyllabi community.

Teachers are using email to deliver information to their parents and students. In the education industry, there is no tracking system in place to monitor how many emails a parent and/or student opens. MySyllabi will be able to track when a parent or student opens an email that their teacher has sent. MySyllabi can also track how many emails a student and parent open over the course of a school year. This information is used to reward a teacher for motivating her students and parents to routinely view learning materials which are contained in these emails. Corporations, identified by MySyllabi.org, give teachers money based on the rate for which these emails are opened and viewed. This is important to us because it motivates teachers to use our site, which in turn motivates their supervisors to purchase administrative rights to monitor and control the active communication of their faculty. The market needs these services that MySyllabi is going to offer because of three main points:

  • First, they make teachers' jobs easier by allowing them to work together.
  • Second, these services motivate parents to become involved, providing the parents learning materials to support their kids.
  • Third, they engage students with up-to-date learning systems that live within MySpace and Facebook.

The problem with the education industry is that there is no information system on the market today that combines the identity of content with the identity of an email transmission. Schools and districts already invest a significant amount of money in an inferior email system that doesn't allow teachers to share digital classroom materials. For the same amount of money spent, teachers could have access to a library of relevant resources that are validated by popularity on a daily basis. Positive educational emails should be saved and indexed for similar teachers across the nation to use. Administrators should track the consumption rate of parents and students, then reward teachers accordingly for accomplishing what they are originally expected to do: ensure that the student is paying attention to the curriculum and doing his/her homework.


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5. Product

2.A. FEATURES & FUNCTIONALITY

1. School Email: The centerpiece of MySyllabi's offering is web based email. All transmissions in the email system are indexed files that serve the interest of security, administration, and documentation.

2. Community Portal: MySyllabi serves up a user experience where all members of the education sector can congregate: teachers, students, parents, administrators, sponsors, and vendors. Upon registration, a user declares what type of constituent he/she is, as well as her interests with regard to subject, grade, topic, and state. Each user has their own inbox, which aggregates relevant resources scheduled on an array of classroom calendars specific to her interest declarations. Each teacher has a classroom page so they can assemble their own originally authored resources, or assemble resources borrowed from other teacher's classroom pages. This window generates a display of the most popular topics taught and resources used on any given day.

3. Database of Relevant Resources: A searchable database of learning resources is available on MySyllabi. These resources meet the long-tail interest of all participating constituents of the site with regard to subject, grade, and topic. These digital learning materials are aggregated or authored by our community of users and by our seed group of content specialists.

4. Subscription Learning Material Marketplace: With a substantial amount of traffic flowing through our community, the opportunity to market their wares is very attractive to educational publishers. Subscription packages and “purchase-by-piece” inventory is available for teachers, parents, schools, and districts to pay for. MySyllabi offers educational vendors access to this growing community, in addition to the financial and CMS tools to market their product and track its usage.

5. Curriculum Mapping: MySyllabi presents a unique offering to school administrators and district curriculum coordinators. A visual depiction of curriculum can be mapped out at the beginning of the year and actual resources can be automatically tied to that sequence of topics. A curriculum coordinator can prefill classroom calendars with the content of their choice, or they can monitor daily transmittals sent by their faculty. In addition, the state standard correlation database allows for a clearer view into the teaching process across borders.

 

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2.B. USER EXPERIENCE

Step 1.
Register and Declare Subject, Grade, and Topic Interests

Step 2.
Create classroom calendar and either start from scratch, or prefill with scheduled resources

Step 3.
Invite your students and parents (hierarchal social graph)

Step 4.
View the most popular relevant resources each day (what's new) and relay resources you like to your classroom

Step 5.
Automatically broadcast scheduled resources to the preferred inbox of your parents and students (email, myspace, facebook)

Step 6.
Subscribe to classrooms whose resources you routinely relay and view updates in your inbox

Step 7.
Post assignment folders on your classroom page for your students and parents to turn assignments into

Step 8.
Browse similar teachers and create a my colleagues list (linear social graph)

Step 9.
Affiliate with the school you work for so that your receive a commission from MySyllabi. Schools / districts who purchase administrative rights can monitor the accounts of their faculty (administrative social graph)

Step 10.
Browse sample resources from vendors and recommend subscription purchases to your administrators and parents. Earn referral commissions on these purchases

Step 11.
Browse corporate sponsors and receive additional discretionary funds for motivating your students and parents for opening your transmittals

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3. Competitive Analysis

The competitive landscape in the education market is extremely fragmented and ripe for consolidation. While there are many vendors on the educational trade show floor, there are few that combine all the services provided by MySyllabi.com and MySyllabi.org: email, community portal, database of relevant resources, subscription learning material marketplace, & teacher-corporation sponsor brokerage. Here we break down the competitive landscape according to the largest players in these categories mentioned above. Also, we list a few large industry participants who have the potential to enter our space, yet currently follow different business models. Obviously, each of these represent an attractive candidate for our exit strategy. We focus most of our energy on competitors in the email space because schools already have a budget for email. This space is where we can outmatch the offering of our competition.

Largest Educational Players
School Email Community Portal Database of Relevant Resources
Subscription Learning Material Marketplace Teacher Sponsor Brokerage Curriculum Mapping

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3. Marketing Strategies

4.A. WALK-UP TEACHER MARKETING STRATEGY

The best way to get the attention of teachers is to let them know that we are the source where they can generate extra income. MySyllabi.org is able to connect corporate sponsors with classrooms across the nation. By living within the MySyllabi.com environment (as PayPal lives within EBAY), MySyllabi.org serves as a unique marketing arm of our for-profit business.

To communicate the offering to teachers, a top-down and bottom-up strategy will be allocated. MySyllabi.com and MySyllabi.org will conduct large email campaigns featuring success stories from select groups of initial teacher and sponsor participants. Target internet marketing campaigns will take place to feature text ads alongside particular Google search terms, as well as campaigns featuring banners on existing high traffic teacher sites. In addition, our PR campaign will target popular teacher bloggers segmenting various subject, topic, and grade niches within the profession. Strong targeting will take place at Schools of Education throughout the nation, marketing to our teachers of tomorrow. MySyllabi is a great way to acclimate oneself into the profession and work with mentors. In addition, MySyllabi.com & MySyllabi.org will hold a prominent presence at education technology trade shows throughout the nation. At these trade shows, these “success story” teachers will join our marketing staff to relay the message to fellow colleagues in person. Each of these campaigns clearly articulate that there are no strings attached and that because MySyllabi.org is a non-profit, it is the number one source for global corporations to show they care about K-12 education in the United States.

Our Chief Marketing Executive serves as the person responsible for executing the strategies mentioned above. He/She is in charge of managing media creation placement, and relations with the teacher community. His/Her goal is to generate 25,000 teacher trials each quarter. Our top-down approach relies on our sales executives to sell product to the schools, while populating the community substantially with each sale (average 30 teachers per school, average 200 teachers per district).

Top Edu-Conferences
FETC - Orlando, FL - Jan 21-24, 2009
TCEA - Austin, TX - Feb 2-6, 2009
PETE&C - Hershey, PA - Feb 8-11, 2009
NSTA - New Orleans - March 19-22, 2009
NCTM - Washington, DC - April 22-25, 2009
NECC - Washington, DC - June 28 – July 1, 2009
NCSS - Atlanta, GA - Nov 13-15, 2009
CETPA - San Diego, CA - Nov 17-20, 2009
NCTE - Philadelphia, PA - Nov 19-22, 2009
NYSCATE - Rochester, NY - Nov 23-25, 2009

Top Edu-Media
www.edutopia.org
www.eschoolnews.com
http://school.discoveryeducation.com/schrockguide/
www.weblogg-ed.com
www.edweek.org
www.ednews.org
www.eduspaces.net/csessums/weblog/
www.thesablog.org/
www.techlearning.com
www.education.alltop.com

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4.B. SCHOOL / DISTRICT MARKETING STRATEGY

Driving walk-up traffic to the site creates a quality lead and a convincing sales pitch for our sales staff. By clearly articulating to a decision-making administrator that teachers within their own school or district already value the product, (and being able to do so with quantified data), we are providing a very compelling case as to why they should invest in tools to administer the activity of their own teachers and secure the transmittals that are being sent to their parents and students. MySyllabi will actively market to school administrators and technology coordinators at trade show events, workshops, and edu-conferences. Simply undercutting prices of current email systems, while supplying a superior product is great strategy to win over these decision-makers in these tough economic times. To complement this initiative, MySyllabi offers commissions to any teacher who successfully refers her school or district. Getting in the door with these decision-makers will be much easier when we recruit established educational vendor executives in the industry, previously responsible for target geographic zones: California, Texas, New York, Pennsylvania, & Florida. The long term plan assigns 1 Outside Sales Rep for every 400 potential school clients. Remaining in the door is directly related to our ability to cater to the client. We assign 1 Account Executive for every 200 school clients.

 

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4.C. SPONSOR MARKETING STRATEGY

MySyllabi.org offers a very compelling product to industry giants. The teacher has significant influence over the family. She is responsible for the children of parents for a large portion of the day. Parents take the advice of their teachers very seriously when it comes to the well being of their children. This translates not only for techniques on how to train the children, but also what products are best for the children. The teacher is the number one cheerleader for the well being of a parent's child. MySyllabi.org offers the ability to brand product through this channel. By taking care of a teacher, a corporate brand is taking care of a her pupils; that goes a long way with regard to brand loyalty among parents. MySyllabi.org will hire an experienced lobbyist to serve as a middle man between special interest and experienced politicians. The purpose is to provide a reasonable output for these dollars of influence. MySyllabi.org lobbyists are in charge of jockeying politicians to point these tax-deductible funds locally towards regional classrooms instead of toward political campaigns and PAC funds. The selling point to these politicians is that MySyllabi.org provides tangible results which politicians can use to gauge a corporation's participation within the community. If targeting is done locally, there is opportunity to reward many teachers for motivating their parents and students to participate. For example, Coca Cola sponsors Atlanta Schools, Starbucks sponsors Seattle classrooms, American Airlines sponsors Miami teachers, etc...

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4.D. VENDOR MARKETING STRATEGY

The truth of the matter is that the supply of knowledge is finite and the educational publishers as well as the multimedia developers are rehashing the same facts that have been around for hundred of years. They are marketing a commodity. However, digital content has proven to have value in the educational sector as proof by companies like United Streaming and Brain Pop (over 70,000 school subscriptions). Because of Adobe Flash and very many offshore developers, the opportunity to sell school and district subscription packages is a ripe market. The ideal vendor evangelist executive will be someone who has experience dealing with marketing managers of existing brands in the educational content space. Hiring a trade show event coordinator or booth sales executive is the best way to obtain a rolladex and get though the door of the decision maker quickly. This person will be part of the traveling trade show team and will be responsible for roving the trade show floor and recruiting educational publishers and educational multimedia developers to put their wares up on MySyllabi for subscription purchase. Here is a list of the top targets who, if we got on board, would make a significant statement toward the credibility of our marketplace:

Regional Distribution of Vendor Corporate Headquarters:


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5. Operational Strategies

5.A. CUSTOMER SERVICE STRATEGY

The need for customer service transcends multiple constituents within our educational arena. We need to service school/district customers in order to ensure renewals. We need to service walk-up participants by answering help type questions in order to ensure optimal user experience. We also need to service teachers who have been sponsored by corporations, and also service the corporate sponsors themselves. Finally, we need to service payment processing for education subscription purchases.

To maximize our dollars in this department, MySyllabi allocates resources to front line account executives to service our top participants (corporate sponsors, school administrator decision makers, large volume vendor participants) while we contract phone help with offshore help centers in order to service day to day participants (teachers with help questions, tech coordinators with tech-heavy instillation and maintenance questions, and educational subscription customers with payment questions). The Director of Content/Community will also be responsible for writing a comprehensive online help section to complement navigation within the site.

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5.B. TECHNOLOGY STRATEGY

The MySyllabi Technology Strategy focuses resources on front end and back end technologies.

Front-End
HTML, XHTML, CSS, Javascript, Ajax, XML, Flash, Android, Apple SDK, Blackberry

Back-End
MySQL, PHP, Struts, Apache, Tomcat, and other email technologies

The development team is lead by a Chief Technology officer who is responsible for overseeing the team and designing back end architecture and programming.

Underneath the back end division, we maximize offshore allocation with three programmers: one senior and two juniors. The back end team is assured by a System Administrator to maximize efficiency.

Complementing back end production is a strong front end team. The front end team is guided by a Lead Front End Developer. He is in charge of user interface design as well as managing a senior offshore front end developer.

The development strategy of MySyllabi will build from an open source foundation. Candidates for this open source solution include the following email templates: Zimbra, Open Webmail, Squirrelmail, Horde, Qmail, ATMail, Gatormail, JwebMail, or YawebMail

Phase 1
Email, Community, Server Structure, 5 Fold User Experience, Mobile Experience, and all else listed in the Features and Functionality report.

Phase 2
Vendor Marketplace and User Response and Feature Requests

Phase 3
Content Authoring Tool, Assessment Skeleton, CIS Grading System, Enriched Parent and Student Experience, Scholarship “Game Show” Marketplace

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5.C. CONTENT STRATEGY

An extremely important component for the success of MySyllabi is to make sure that a significant amount of content is flowing through the community when new participants arrive. Because of the long-tail relevancy, it is important that we have a few feeds of content for each combination of subject, grades, topic, and state. Our need is to fill these “content buckets” with the plethora of free web resources available online. This content needs gathered, tagged by subject/grade/topic as well as state standard, and sequenced within the niche buckets. While we are able to budget coverage for the the largest states in the country and coverage for the most popular topics, we must strategize to cover the entire map of the content matrix. Clearly our success rate depends intrinsically upon our ability to identify corporate sponsors and persuade them to pay teachers to document their curriculum and organize their learning materials for delivery. Brokering a connection between these two parties allows us to pass the cost of this content collection, sequencing, organization, and tagging off to the sponsor. This spring board serves as just enough kindling that we need for teachers to start contributing and using the site on their own. Remember that these teachers deliver the same curriculum every year and that once content is originally inputed and sequenced within the system, it can easily be recycling every year and “re-dripped” every day of the calendar. The key is to start the first domino, and for this to happen, we must hire a series of content specialists to perform. Because linking sponsors with teachers is the audience driver of the site, the faster we link the initial group of content specialists with corporate sponsors, the faster we can hire more content specialists to fill more voids in our content matrix.

To start, we must hire a Chief Content Executive to clearly map out a taxonomy of topics tied to all subject/grade combinations. These grades include pre-kindergarden through the senior year of high school. These subjects include Language Arts, Math, Science, Social Studies, Physical Education, Art, Music, Foreign Languages (Spanish, Chinese, Italian, Portuguese, Japanese, German, and French), and Technology. This executive must be a specialist with state standards for every state. Her initial responsibility is to create a database that links every state standard for every state with each topic listed in the curriculum taxonomy. The aim is to be able to tag a particular resources by a California state standard and have it automatically tagged by a Florida state standard so that the end user can toggle. The Director of Content will be responsible for tending to this taxonomy and state standard database every year in order to ensure accuracy.

With this taxonomy, we will initially hire five curriculum specialists to build classroom pages filled with sequenced content for each of the subject/grade combinations mentioned above. This will be free content (web pages, videos, learning games, assessments, etc...) aggregated from the web. The aim is to hire curriculum specialists that span expertise across as many subject and grades as possible. Although these curriculum specialists will focus on content specific towards their originating states, we will be able to scale their work to represent many states by using our state standard correlation database. These specialists will be the initial users of the site, and we will be able to also scale their abilities to gain feedback on usability and make programming, or design changes accordingly.

The long term responsibilities of these curriculum specialists will be to work with offshore Flash developers in order to write and produce multimedia learning content that will compete for subscription dollars in our marketplace.

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6. Management Summary

COO
BEN MCFERREN

Start-Up Responsibilities

  • Business Plan Development
  • Program Management
  • Product Director
  • Site Map and Mockups
  • Features and Functionality Report
  • Competitive Analysis
  • Employee Recruiting
  • Assist Director of Community to Produce Sales Materials
  • Assist Lead Front End Developer in Site Development
  • Assist Content Developer in Batch Loading Sequenced Resources
  • Assist Site Development Team with Quality Management and De-Bugging

Life-Span Responsiblities

  • Over-See Site Production (Developers, Content Production, Marketing)
  • Over See MySyllabi Sales
  • Oversee Vendor relationship Development

Background

  • Sea * Side Syndication – Executive Producer
  • TeachAde – Director of Product Development
  • Clinton Presidential Center – Content Coordinator

INDUSTRY CONSULANT
$130 / Hour
4% Equity

Start-Up Responsibilities

  • Industry Analysis
  • Executive Identification & Recruitment
  • Partner Marketing & Negotiations

Background

  • Education Vendor Industry Roots
  • Education Department of Education Connections
  • November Learning, EduVentures, Chartwell Education Group, Marzano & Associates, etc...

CEO
$200,000 / Year
8% Equity

Life-Span Responsiblities

  • Face of the Organization
  • Strategic Planning
  • Oversee COO
  • Oversee Executive Director of MySyllabi.org
  • Liaison with Board of Directors
  • Speaking Engagements

Background

  • Head of Major Vendor Company
  • President of Charter School Conglomerate or School Board Director
  • President of Educational Association
  • Masters Degree in Business and Education

CTO
$144,000 / Year
2% Equity

Start-Up Responsibilities

  • Fully Contemplate and Grasp Site Objective
  • Comprehend Site's Information and Navigational Design
  • Back End Site Architecture Design
  • Identify Open Source Foundation Platform & Scripting Language
  • Server Management and Administration
  • Program Back-End Code
  • Develop Mobile Experience
  • Identify, Recruit, and Oversee Lead Front End Developer
  • Identify, Recruit, and Oversee Offshore Development Team
  • Identify, Recruit, and Oversee Systems Administrator
  • Draft Tech Coordinator Instillation & Maintenance Manual
  • Draft Customer Service Protocol

Life-Span Responsiblities

  • Manage Front-End and Back-End Operations
  • Identify Target Acquisition Properties
  • Monitor Latest Web Technologies and Upgrade System Accordingly

Background

  • Masters in Computer Science
  • Experience with JSP, ASP, or CFM
  • Experience with mobile frameworks such as Android, Apple, SDK, and Blackberry/font>
  • Experience with MySQL, Apache, & Struts
  • Experience as Tech Coordinator a a School or District or University
  • Experience with Server Management
  • Experience with Email Systems
  • Experience with Open Source platforms such as Zimbra, Open Webmail, Squirrelmail, Horde, Qmail, ATMail, Gatormail, JwebMail, or YawebMail

LEAD FRONT END DEVELOPER
$144,000 / Year
2% Equity

Start-Up Responsibilities

  • Refine User Experience and Site Maps with COO
  • Transition Site-maps and Mockups to HTML Front-End Layer
  • Connect Front End Layer to Back-end with Ajax
  • Manage One Senior Offshore Front End Developers
  • Work with Director of Sales and CMO to develop graphics for Sales Marketing Materials
  • Graphic Design for User and Classroom Icons
  • Maximize SEO Strategy Amongst Page Design
  • Develop Mobile Experience

Life-Span Responsiblities

  • Monitor Latest Web Technologies and Upgrade System Accordingly
  • Lead Expansion in Site Functionality Upgrades among Future Versions
  • Develop Multimedia Subscription Content – Learning Materials

Background

  • Masters in Computer Science
  • Experience with HTML, XML, XHTML, CSS, Javascript, AJAX, Apple SDK, Android, Blackberry
  • Proficient in Adobe Photoshop, Illustrator, Fireworks, & Flash
  • Experience with Email Campaigns and White Lists

SENIOR & JUNIOR OFFSHORE BACK-END DEVELOPERS
$30 & $20 / Hour

Start-Up Responsibilities

  • Take Lead from CTO
  • Program Back-End Foundation
  • Assist Lead Front-End Developer to Connect Front End to Back End

Background

  • Experience with JSP, ASP, or CFM
  • Experience with MySQL, Apache, & Struts
  • Experience with AJAX, Apple SDK, Android, Blackberry


SENIOR OFFSHORE FRONT-END DEVELOPERS
$30 / Hour

Start-Up Responsibilities

  • Take Lead from Lead Front-End Developer
  • Create Front End HTML Pages
  • Assist Lead Front-End Developer to Connect Front End to Back End
  • Graphic Design Avatar Icons

Background

  • Experience with HTML, XML, XHTML, CSS, Javascript, AJAX, Apple SDK, Android, Blackberry
  • Proficient in Adobe Photoshop, Illustrator, & Fireworks

CMO
$144,000 / Year
1% Equity

Start-Up Responsibilities

  • Develop Brand Identity and Standards for MySyllabi & MySyllabi.org
  • Develop Walk-Up Teacher Marketing Plan
  • Develop School/District Administrator Marketing Plan
  • Develop Corporate Sponsor Marketing Plan for MySyllabi.org
  • Develop Vendor Marketing Plan
  • Work with Lead Frond-End Developer to Produce Marketing Materials & Brochures
  • Work with Director of Sales to Produce Sales Materials
  • Create and Place Online Banner Advertisements
  • Engage Email Marketing Campaign
  • Develop Public Relations Campaign with Lead Edu-Bloggers
  • Document and Publish Success Stories Among Teacher-Corporate Sponsor Relationships
  • Schedule Edu Trade Show Circuit and Develop Design and Delivery Plan
  • Identify Regional Teacher Participants to Join Trade Show Marketing Team at Conference
  • Write and Place Press Releases for Launch and Partner Agreements

Life-Span Responsiblities

  • Maintain Brand Identity and Standards for MySyllabi & MySyllabi.org
  • Schedule Speaking Engagements for CEO
  • Monitor Competitive Landscape

Background

  • Experience with Established Educational Vendor
  • Teacher Background
  • Agency Experience
  • Experience with Cause Related Marketing

COMMUNITY EVANGELIST
$72,000 / Year

Life-Span Responsiblities

  • Welcome Walk-Up Teacher Users
  • Support School Customers as Account Representative
  • Recruit Walk-Up Teacher Users from Outside Online Edu-Portals
  • Select Teacher Participants at Trade Show Circuit
  • Schedule Trade Show Circuit
  • Travel Trade Show Circuit and Lead Trade Show Marketing Team
  • Manage Offshore Customer Service Division

Background

  • Teacher Background
  • Marketing Background
  • History with Cause-Related Marketing

CHIEF CONTENT EXECUTIVE
$144,000 / Year
2% Equity

Start-Up Responsibilities

  • Create Master Taxonomy of Subjects, Grades, & Topics
  • Create Database Linking Standards Across all 50 US States
  • Recruit New Vendor Participants
  • Support Vendor Participants as Account Representative
  • Coordination Production of Content for Help Section
  • Manage Production of Content Gathering & Sequencing from Seed Content Teachers

Life-Span Responsiblities

  • Oversee Offshore Flash Developers for Multimedia Production of Learning Content
  • Maintain Accuracy of State Standard Database from Year to Year
  • Manage Vendor Relationships and Further Develop New Ones
  • Manage Vendor Relations
  • Monitor Competitive Landscape

Background

  • Curriculum Specialist Background
  • Washington, DC Background
  • Work with Leading Educational Vendor Company
  • Experience Coordinating Vendor Relationships with Trade Show Conferences

CONTENT SPECIALISTS
$20 / Hour

Start-Up Responsibilities

  • Gather Learning Resources from Free Online Sources (URL Addresses)
  • Tag Gathered Content by Subject, Grade, and Topic
  • Sequence Content for Syllabi
  • Create a Classroom Sequence of Content for the Entire Year for Each Subject/Grade Combination in the System
  • Recruit Their Colleague to MySyllabi
  • Serve a Test Users to Give Feedback to Lead Front-End Developer

Background

  • Spanning Various Grade Levels (Elementary School, Middle School, High School)
  • Spanning Various Subjects (Language Arts, Math, Science, Social Studies)
  • Spanning largest States (Florida, California, Texas, New York, Pennsylvania)

CHIEF SALES OFFICER
15% COMMISION
2% Equity

Start-Up Responsibilities

  • School and District Sales Goals
  • MySyllabi.org Sponsorship Sales Goals
  • Oversee Outside Sales Team
  • Oversee Inside Sales Team

Life-Span Responsiblities

  • School and District Sales Goals
  • MySyllabi.org Sponsorship Sales Goals
  • Oversee Outside Sales Team
  • Oversee Inside Sales Team
  • Timed Promotion to COO

Background

  • Vendor Sales
  • Tech Notoriety Among Education Sector
  • Experience Using Salesforce.com

MySyllabi.org EXECUTIVE DIRECTOR
$144,000 / Year

Start-Up Responsibilities

  • Recruit Corporate Sponsor
  • Process Payment Delivery to Teachers
  • Raise Funds
  • Lobby and Influence Political Community and Tax Deductible Policy Writers

Life-Span Responsiblities

  • Speaking Engagements
  • Host Appreciation Events

Background

  • Non-Profit Background
  • Cause-Related Marketing Experience
  • Strong Fund-raising Experience and Donor Connections
  • Agency Experience and Corporate Connections
  • Government Connections and Lobbying Experience

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7. Time-Line

Month 1

  • Funding secured
  • MySyllabi.com LLC Registration
  • MySyllabi.org NGO Application
  • CTO Hired
  • CMO Hired
  • CSO Hired
  • Lead Front-end Developer Hired
  • Education Consultant Partner Secured
  • Chief Content Executive Hired
  • 5 Content Specialist Hired
  • Offshore Development Team Identified and Contract Negotiated
  • Finalize statement of work and commence development of the site
  • 5 Partner Test School Relationships Secured

Month 2

  • Universal State Standard Database produced
  • Alpha Site Produced
  • 5 Partner School Relationships Secured
  • MySyllabi .com & MySyllabi.org Brand Identity Crafted

Month 3

  • MySyllabi.org NGO Approval
  • Beta Site Produced
  • Content Specialist Content Uploaded
  • MYSYLLABI.ORG Executive Director Hired
  • Teacher Marketing Strategy Produced
  • School Marketing Strategy Produced
  • Sponsor Marketing Strategy Produced

Q1 – Year 1

  • CEO Hired
  • Community Evangelist Hired
  • System Administrator Hired
  • 2 Account Executives Hired
  • Customer Service Agreement with Offshore Contractor
  • Site Launched
  • Teacher Marketing Strategy Launched
  • School Marketing Strategy Launched
  • Corporate Sponsor Marketing Strategy Launched
  • 3,125 Total Walk-up Teacher Registrants
  • 14,063 Total Walk-Up Parent Registrants
  • 42,500 Total Walk-Up Student Registrants
  • $250K Teacher Sponsorships
  • FETC - Orlando, FL - Jan 21-24, 2009
  • TCEA - Austin, TX - Feb 2-6, 2009
  • PETE&C - Hershey, PA - Feb 8-11, 2009
  • NSTA - New Orleans - March 19-22, 2009

Q2 – Year 1

  • 1,000 New School Clients Secured
  • $250K Raised for Teacher Sponsorships
  • 7,578 Total Walk-up Teacher Registrants
  • 34,102 Total Walk-Up Parent Registrants
  • 103,063 Total Walk-Up Student Registrants
  • 5 Regional Sales Executives Hired
  • NCTM - Washington, DC - April 22-25, 2009
  • NECC - Washington, DC - June 28 – July 1, 2009

Q3 – Year 1

  • 1,000 New School Clients Secured
  • $250K Raised for Teacher Sponsorships
  • 7,578 Total Walk-up Teacher Registrants
  • 34,102 Total Walk-Up Parent Registrants
  • 103,063 Total Walk-Up Student Registrants

Q4 – Year 1

  • Alpha Phase 2 Development – Vendor Marketplace
  • Vendor Marketing Strategy Produced
  • $250K Raised for Teacher Sponsorships
  • 13,924 Total Walk-up Teacher Registrants
  • 62,657 Total Walk-Up Parent Registrants
  • 189,364 Total Walk-Up Student Registrants
  • NCSS - Atlanta, GA - Nov 13-15, 2009
  • CETPA - San Diego, CA - Nov 17-20, 2009
  • NCTE - Philadelphia, PA - Nov 19-22, 2009
  • NYSCATE - Rochester, NY - Nov 23-25, 2009

Year 2

  • Launch Phase 2 – Vendor Marketplace
  • 2,500 New School Clients Secured
  • 567 New Premium Learning Material Subscriptions Secured
  • $3.1 million Raised for Teacher Sponsorships
  • 54,214 Total Walk-up Teacher Registrants
  • 243,965 Total Walk-Up Parent Registrants
  • 737,316 Total Walk-Up Student Registrants
  • Alpha Phase 3 Development

Year 3

  • 3,000 New School Clients Secured
  • 1,672 New Premium Learning Material Subscriptions Secured
  • $9.5 million Raised for Teacher Sponsorships
  • 170,801 Total Walk-up Teacher Registrants
  • 768,603 Total Walk-Up Parent Registrants
  • 2,322,890 Total Walk-Up Student Registrants

Year 4

  • 4,000 New School Clients Secured
  • 3,282 New Premium Learning Material Subscriptions Secured
  • $27.5 million Raised for Teacher Sponsorships
  • 508,160 Total Walk-up Teacher Registrants
  • 2,286,719 Total Walk-Up Parent Registrants
  • 6,910,974 Total Walk-Up Student Registrants

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8. K-12 Obama Public Education

 

Recruit Teachers
Obama and Biden will create new Teacher Service Scholarships that will cover four years of undergraduate or two years of graduate teacher education, including high-quality alternative programs for mid-career recruits in exchange for teaching for at least four years in a high-need field or location. Barack Obama and Joe Biden will provide $100 million to stimulate teacher education reforms built on school-university partnerships, $25,000 each.

Prepare Teachers
Obama and Biden will require all schools of education to be accredited. Obama and Biden will also create a voluntary national performance assessment so we can be sure that every new educator is trained and ready to walk into the classroom and start teaching effectively. Obama and Biden will also create Teacher Residency Programs that will supply 30,000 exceptionally well-prepared recruits to high-need schools. Barack Obama and Joe Biden will provide $100 million to stimulate teacher education reforms built on school-university partnerships.

Retain Teachers
To support our teachers, the Obama-Biden plan will expand mentoring programs that pair experienced teachers with new recruits. They will also provide incentives to give teachers paid common planning time so they can collaborate to share best practices. Will provide $1 billion in funding for grants to create mentoring programs and reward veteran teaches for becoming mentors.

Reward Teachers
Obama and Biden will promote new and innovative ways to increase teacher pay that are developed with teachers, not imposed on them. Districts will be able to design programs that reward accomplished educators who serve as a mentor to new teachers with a salary increase. Districts can reward teachers who work in under-served places like rural areas and inner cities. And if teachers consistently excel in the classroom, that work can be valued and rewarded as well. Barack Obama and Joe Biden’s Career Ladder Initiative will provide funding to districts that are prepared, with the participation of their teachers’ associations, to create opportunities for high-achieving veteran teachers to gain additional compensation for serving as mentors and leading curriculum planning, professional development and school reform efforts.

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